CEO Stories in your Inbox

Each week, get stories That will entertain and accelerate your Growth

What is Rookie CEO?

At Rookie CEO, I share the insider stories that happen before they turn into the cliché quotes about success. The stories are funny, agonizing, raw and shocking. Outcomes aren’t guaranteed. You get to draw conclusions for your own journey. 

Who is the Rookie CEO?

Hi, My name is Ayo Phillips. 

Three years ago, I became CEO for the first time. It’s been a journey filled with a lot of tears and laughter. For about 60 people, what we do provides their primary source of income. I feel the weight of that daily.

Our goal is to build a 9-figure business by turning our one location “dirty jobs” company into a 50-city tech enabled operation. 

I have a few college degrees. They’ve opened some major doors. But 90% of the time they feel useless in this job.

CEO Stories in your Inbox

Each week, get stories That will entertain and accelerate your Growth